{"product_id":"paul-mitchell-platinum-purple-blonde-shampoo","title":"Platinum Purple Blonde Shampoo","description":"\u003cdiv class=\"accordion\"\u003e\n\u003cdiv style=\"margin-bottom: 1rem;\" data-open=\"false\" data-index=\"1\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eOverview\u003c\/h3\u003e\n\u003cdiv style=\"vertical-align: middle;\" class=\"accordion__label-icons\"\u003e\n\u003cspan class=\"icon icon-new icon-plus\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 12H12M23 12H12M12 12V1M12 12V23\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003cspan class=\"icon icon-new icon-minus\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 12H23\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"collapsible-row-1\" style=\"display: none; margin-top: 0;\" aria-hidden=\"true\" class=\"accordion__content fs-body-200 rte non-page-rte measure\"\u003e\u003cp style=\"margin: 0;\"\u003eAchieve and maintain a vibrant, cool-toned blonde with PAUL MITCHELL Platinum Purple Blonde Shampoo. This specialized shampoo is formulated to neutralize unwanted yellow and brassy tones in blonde, silver, and highlighted hair. Infused with violet pigments, it helps to enhance the brightness and luminosity of your hair color, leaving it looking fresh and salon-worthy. Enjoy the benefits of a professional-grade purple shampoo in the comfort of your own home with Platinum Purple Blonde Shampoo.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 1rem;\" data-open=\"false\" data-index=\"3\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cdiv style=\"vertical-align: middle;\" class=\"accordion__label-icons\"\u003e\n\u003cspan class=\"icon icon-new icon-plus\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 12H12M23 12H12M12 12V1M12 12V23\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003cspan class=\"icon icon-new icon-minus\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 12H23\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"collapsible-row-3\" style=\"display: none; margin-top: 0;\" aria-hidden=\"true\" class=\"accordion__content fs-body-200 rte non-page-rte measure\"\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones in blonde, silver, and highlighted hair\u003c\/li\u003e\n\u003cli\u003eEnhances the brightness and vibrancy of blonde hair\u003c\/li\u003e\n\u003cli\u003eHelps maintain a cool-toned, salon-worthy blonde color\u003c\/li\u003e\n\u003cli\u003eGently cleanses the hair without stripping away moisture\u003c\/li\u003e\n\u003cli\u003eLeaves the hair feeling soft, smooth, and manageable\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 1rem;\" data-open=\"false\" data-index=\"5\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv style=\"vertical-align: middle;\" class=\"accordion__label-icons\"\u003e\n\u003cspan class=\"icon icon-new icon-plus\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 12H12M23 12H12M12 12V1M12 12V23\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003cspan class=\"icon icon-new icon-minus\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 12H23\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"collapsible-row-5\" style=\"display: none; margin-top: 0;\" aria-hidden=\"true\" class=\"accordion__content fs-body-200 rte non-page-rte measure\"\u003e\n\u003cp style=\"margin: 0;\"\u003ePAUL MITCHELL Platinum Purple Blonde Shampoo contains a blend of key ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSodium Lauryl Sulfate: Cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Vegetable Protein: Helps to strengthen and nourish the hair\u003c\/li\u003e\n\u003cli\u003eChamomilla Recutita (Matricaria) Flower Extract: Soothes and conditions the hair\u003c\/li\u003e\n\u003cli\u003eGuar Hydroxypropyltrimonium Chloride: Provides a conditioning effect\u003c\/li\u003e\n\u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil: Adds moisture and shine to the hair\u003c\/li\u003e\n\u003cli\u003eViolet Pigments: Neutralize yellow and brassy tones in blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0;\"\u003eFor the full list of ingredients, please refer to the product packaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 1rem;\" data-open=\"false\" data-index=\"4\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv style=\"vertical-align: middle;\" class=\"accordion__label-icons\"\u003e\n\u003cspan class=\"icon icon-new icon-plus\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 12H12M23 12H12 M23 12V1M12 12V23\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003cspan class=\"icon icon-new icon-minus\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 12H23\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"collapsible-row-4\" style=\"display: none; margin-top: 0;\" aria-hidden=\"true\" class=\"accordion__content fs-body-200 rte non-page-rte measure\"\u003e\n\u003cp style=\"margin: 0;\"\u003eFollow these simple steps to effectively use PAUL MITCHELL Platinum Purple Blonde Shampoo:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eWet your hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of Platinum Purple Blonde Shampoo to your palm and massage it into your scalp and hair.\u003c\/li\u003e\n\u003cli\u003eLeave the shampoo on for 1-3 minutes to allow the violet pigments to neutralize unwanted tones.\u003c\/li\u003e\n\u003cli\u003eRinse the shampoo out completely.\u003c\/li\u003e\n\u003cli\u003eFor best results, follow with a conditioner suitable for your hair type.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin: 0;\"\u003eUse Platinum Purple Blonde Shampoo as needed to maintain your desired cool-toned blonde color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 1rem;\" data-open=\"false\" data-index=\"6\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eFAQs\u003c\/h3\u003e\n\u003cdiv style=\"vertical-align: middle;\" class=\"accordion__label-icons\"\u003e\n\u003cspan class=\"icon icon-new icon-plus\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 12H12M23 12H12M12 12V1M12 12V23\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003cspan class=\"icon icon-new icon-minus\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath stroke-width=\"2\" stroke=\"currentColor\" d=\"M1 12H23\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"collapsible-row-6\" style=\"display: none; margin-top: 0;\" aria-hidden=\"true\" class=\"accordion__content fs-body-200 rte non-page-rte measure\"\u003e\n\u003ch4\u003eIs Platinum Purple Blonde Shampoo suitable for natural blonde hair?\u003c\/h4\u003e\n\u003cp style=\"margin: 0;\"\u003eYes, Platinum Purple Blonde Shampoo is suitable for natural blonde hair. It helps to enhance and maintain the cool tones in blonde hair, giving it a fresh and vibrant look.\u003c\/p\u003e\n\u003ch4\u003eCan I use Platinum Purple Blonde Shampoo on gray or silver hair?\u003c\/h4\u003e\n\u003cp style=\"margin: 0;\"\u003eAbsolutely! Platinum Purple Blonde Shampoo is designed to neutralize yellow and brassy tones in gray or silver hair, leaving it looking bright and silver-toned.\u003c\/p\u003e\n\u003ch4\u003eHow often should I use Platinum Purple Blonde Shampoo?\u003c\/h4\u003e\n\u003cp style=\"margin: 0;\"\u003eThe frequency of use depends on your hair's needs and the desired result. As a general guideline, you can use Platinum Purple Blonde Shampoo 1-2 times a week or as needed to maintain your desired blonde tone. Adjust the frequency based on your hair's response and personal preference.\u003c\/p\u003e\n\u003ch4\u003eWill Platinum Purple Blonde Shampoo stain my hands or shower?\u003c\/h4\u003e\n\u003cp style=\"margin: 0;\"\u003ePlatinum Purple Blonde Shampoo is formulated with violet pigments that are designed to neutralize unwanted tones in the hair. While the shampoo itself has a deep purple color, it is typically rinsed out completely during showering, and any potential residue can be easily washed away. However, it's always a good idea to rinse your hands and shower area thoroughly after use to prevent any potential staining.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":52096657391927,"sku":"3462949","price":19.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/products\/paul-mitchell-platinum-purple-blonde-shampoo-300ml-152710.jpg?v=1693924913","url":"https:\/\/bescabeauty.ca\/products\/paul-mitchell-platinum-purple-blonde-shampoo","provider":"besca","version":"1.0","type":"link"}