{"product_id":"paul-mitchell-platinum-blonde-purple-shampoo-300ml","title":"Paul Mitchell Platinum Blonde Purple Shampoo - 300ml","description":"\u003cp\u003e\u003cb\u003ePaul Mitchell Platinum Blonde Purple Shampoo - 300ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis purple shampoo is designed to enhance blonde, highlighted, gray, or white hair by eliminating brassiness, softening strands, and adding shine. Gentle enough for daily use, it features a violet tint that neutralizes unwanted brassy tones in both natural and chemically lightened hair. Enriched with conditioning ingredients, it provides hydration while amplifying shine for vibrant, luminous results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColor Safe\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eParaben Free\u003c\/li\u003e\n\u003cli\u003eMade Without Gluten\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHair Type\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIdeal for Color-Treated Hair and Naturally Light Hair Colors.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMassage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":51994005078327,"sku":"3459190","price":25.99,"currency_code":"CAD","in_stock":true}],"url":"https:\/\/bescabeauty.ca\/products\/paul-mitchell-platinum-blonde-purple-shampoo-300ml","provider":"besca","version":"1.0","type":"link"}