{"product_id":"moroccanoil-blonde-perfecting-purple-shampoo-1l","title":"Moroccanoil Blonde Perfecting Purple Shampoo - 1L","description":"\u003cp\u003eFight brassiness and maintain your ideal tone with Moroccanoil Blonde Perfecting Purple Shampoo. This professional-strength, sulfate-free shampoo is essential for maintaining vibrant color in blonde, lightened brunette, and grey hair between salon appointments.\u003c\/p\u003e\u003cp\u003eThe formula features deep violet pigments that actively counteract unwanted yellow and orange tones. Unlike harsh toning shampoos, this gentle cleanser contains ArganID™ technology to help repair hair from the inside out, ensuring your hair feels soft and not stripped or dry (as validated by 96% of users in a study). This color-safe shampoo is also free of sulfates, phosphates, and parabens.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Benefits:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eDeep violet pigments effectively neutralize unwanted yellow and orange brassiness.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eGently cleanses without stripping or drying the hair.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eContains ArganID™ technology to help repair hair internally.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLeaves hair feeling soft and refreshed (100% said hair feels soft in a study).\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSulfate-free, phosphate-free, and paraben-free formula.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eIdeal for maintaining color in blonde, lightened brunette, and grey hair.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHow to Use:\u003c\/b\u003e Massage the shampoo thoroughly through wet hair and scalp. Leave on for 3–5 minutes to allow the toning pigments to neutralize brassiness. Rinse well. For optimal tone maintenance and conditioning, follow with Moroccanoil Blonde Perfecting Purple Conditioner.\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":51993965461815,"sku":"3457297","price":87.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/moroccanoil-moroccanoil-blonde-perfecting-purple-shampoo-1l-2131720.jpg?v=1776406933","url":"https:\/\/bescabeauty.ca\/fr\/products\/moroccanoil-blonde-perfecting-purple-shampoo-1l","provider":"besca","version":"1.0","type":"link"}