{"product_id":"milkshake-icy-blond-shampoo","title":"Icy Blond Shampoo","description":"\u003cdiv class=\"accordion\"\u003e\n\u003cdiv class=\"accordion__inner\" data-index=\"1\" data-open=\"false\" style=\"margin-bottom: 1rem;\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eOverview\u003c\/h3\u003e\n\u003cdiv class=\"accordion__content fs-body-200 rte non-page-rte measure\" aria-hidden=\"true\" style=\"display: none; margin-top: 0;\" id=\"collapsible-row-1\"\u003e\u003cp style=\"margin: 0;\"\u003eThe MILKSHAKE Icy Blond Shampoo is specially formulated to maintain and enhance the beauty of icy blonde hair. This purple shampoo helps neutralize brassy tones and unwanted yellow undertones, leaving the hair with a cool, icy blonde shade. It gently cleanses the hair without stripping it of moisture, making it suitable for regular use. The Icy Blond Shampoo also helps to enhance shine and promote a healthier-looking appearance for blonde hair.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion__inner\" data-index=\"3\" data-open=\"false\" style=\"margin-bottom: 1rem;\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cdiv class=\"accordion__content fs-body-200 rte non-page-rte measure\" aria-hidden=\"true\" style=\"display: none; margin-top: 0;\" id=\"collapsible-row-3\"\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes brassy tones and unwanted yellow undertones\u003c\/li\u003e\n\u003cli\u003eEnhances and maintains icy blonde hair color\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping moisture\u003c\/li\u003e\n\u003cli\u003ePromotes a healthier-looking appearance for blonde hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine and luminosity\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion__inner\" data-index=\"4\" data-open=\"false\" style=\"margin-bottom: 1rem;\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"accordion__content fs-body-200 rte non-page-rte measure\" aria-hidden=\"true\" style=\"display: none; margin-top: 0;\" id=\"collapsible-row-4\"\u003e\u003cp style=\"margin: 0;\"\u003eApply the MILKSHAKE Icy Blond Shampoo to wet hair and lather. Massage gently into the scalp and hair, focusing on areas with brassy or yellow tones. Leave the shampoo on for 1-3 minutes to allow the purple pigments to neutralize the unwanted tones. Rinse thoroughly and follow with a conditioner or treatment, if desired. Use 1-2 times a week or as needed to maintain the desired icy blonde shade.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion__inner\" data-index=\"5\" data-open=\"false\" style=\"margin-bottom: 1rem;\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"accordion__content fs-body-200 rte non-page-rte measure\" aria-hidden=\"true\" style=\"display: none; margin-top: 0;\" id=\"collapsible-row-5\"\u003e\n\u003cp style=\"margin: 0;\"\u003eThe MILKSHAKE Icy Blond Shampoo is formulated with high-quality ingredients that help achieve and maintain icy blonde hair:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePurple Pigments: Neutralize brassy and yellow tones\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Milk Proteins: Nourish and condition the hair\u003c\/li\u003e\n\u003cli\u003eFruit Extracts: Provide antioxidant protection and enhance shine\u003c\/li\u003e\n\u003cli\u003eIntegrity 41®: Helps protect hair color from fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0;\"\u003eFor a full list of ingredients, please refer to the product packaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion__inner\" data-index=\"6\" data-open=\"false\" style=\"margin-bottom: 1rem;\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eFAQs\u003c\/h3\u003e\n\u003cdiv class=\"accordion__content fs-body-200 rte non-page-rte measure\" aria-hidden=\"true\" style=\"display: none; margin-top: 0;\" id=\"collapsible-row-6\"\u003e\n\u003ch4\u003e1. Can I use the MILKSHAKE Icy Blond Shampoo on natural blonde hair?\u003c\/h4\u003e\n\u003cp style=\"margin: 0;\"\u003eYes, the MILKSHAKE Icy Blond Shampoo is suitable for natural blonde hair as well. It helps enhance and maintain the cool, icy blonde shade.\u003c\/p\u003e\n\u003ch4\u003e2. How often should I use this purple shampoo?\u003c\/h4\u003e\n\u003cp style=\"margin: 0;\"\u003eIt is recommended to use the MILKSHAKE Icy Blond Shampoo 1-2 times a week or as needed to maintain the desired blonde color and neutralize brassy tones.\u003c\/p\u003e\n\u003ch4\u003e3. Can I use this shampoo on color-treated hair?\u003c\/h4\u003e\n\u003cp style=\"margin: 0;\"\u003eYes, the MILKSHAKE Icy Blond Shampoo is safe to use on color-treated hair. It helps protect and maintain the integrity of the hair color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"milkshake","offers":[{"title":"Default Title","offer_id":52096650051895,"sku":"3463530","price":35.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/products\/milkshake-icy-blond-shampoo-300ml-772045.jpg?v=1693924609","url":"https:\/\/bescabeauty.ca\/fr\/products\/milkshake-icy-blond-shampoo","provider":"besca","version":"1.0","type":"link"}