{"product_id":"color-wow-dream-coat-50ml","title":"Color Wow Dream Coat - 50ml","description":"\u003cp\u003e\u003cb\u003eColor Wow Dream Coat - 50ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou need to see it to believe it humidity proofing plus silky smooth texture! Lasts up to 2 to 3 shampoos! Color chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy, frizzes out. Inspired by new textile technology, covers each hair strand with an invisible waterproofing cloak. Compresses each strand into a sleek, silky, supple shape. Sheathes every strand in a light, imperceptible “raincoat” that repels moisture.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHeat-activated polymer works to compress, tighten and seal hair strands\u003c\/li\u003e\n\u003cli\u003eHair is supernaturally-sleek, smooth and super-silky\u003c\/li\u003e\n\u003cli\u003eUnlike typical “humidity-guard” serums, Dream Coat will not build up, weigh hair down or make it greasy\u003c\/li\u003e\n\u003cli\u003eEffects last up to 2 to 3 shampoos\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing and conditioning, apply Dream Coat to damp, towel-dried hair. If desired, a Color Wow Cocktail can be used before Dream Coat\u003c\/li\u003e\n\u003cli\u003eDivide hair in sections, then spray each section thoroughly (on the surface as well as underneath) to completely saturate hair. Comb through to distribute product evenly\u003c\/li\u003e\n\u003cli\u003eBlow dry, section by section, using a brush to hold each section while directing dryer heat (medium to high temperature) down hair lengths until section is completely dry\u003c\/li\u003e\n\u003cli\u003eDream Coat lasts up to 2 to 3 shampoos\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/FFJMDL42p3Q?rel=0\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":51993981059383,"sku":"3458060","price":19.95,"currency_code":"CAD","in_stock":true}],"url":"https:\/\/bescabeauty.ca\/fr\/products\/color-wow-dream-coat-50ml","provider":"besca","version":"1.0","type":"link"}