{"title":"It's a 10","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eOver 20 years in the making, It's a 10 has become the \"go-to\" product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience - Instantly.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"it-s-a-10-miracle-moisture-shampoo-296ml","title":"It's A 10 Miracle Moisture Shampoo - 296ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Moisture Shampoo - 296ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt's a 10 Miracle Moisture Shampoo - a sulfate free formula. Effective and intensely moisturizing, with a cleansing formula that is mild enough to safely use on even the most delicate color-treated hair. From the very first wash, hair is smoother, less damaged, and is visibly more bouncy and full of body.\u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003eVitamin C, sunflower seed extract, acai extract, ginger extract, pomegranate extract, Tahitian noni extract, moringa extract, aloe vera, rooibos tea extract, comfrey extract.\u003cp\u003e\u003cb\u003eHow To\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor maximum effectiveness, apply a small palm-sized amount of It's a 10 Miracle Moisture Shampoo to wet hair. Work into lather, focusing mainly on roots and scalp and then gently working through length of hair. Rinse with warm water.\u003c\/p\u003e\u003cp\u003eFor fine or color-treated hair, use slightly less product and work into a gentle lather focusing on scalp and hairline. Rinse with warm water.\u003c\/p\u003e\u003cp\u003eFollow with It's a 10 Miracle Daily Conditioner or It's a 10 Miracle Leave-In Treatment if desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997050167,"sku":"3459040","price":27.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-moisture-shampoo-296ml-9413490.jpg?v=1785729310"},{"product_id":"it-s-a-10-miracle-shampoo-plus-keratin-296ml","title":"It's A 10 Miracle Shampoo Plus Keratin - 296ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Shampoo Plus Keratin - 296ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAs if our Miracle Shampoo wasn’t enough, we’ve now combined it with hair’s favorite fighter, keratin! It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use. Plus, it smells amazing and will have you mistaking your shower for the spa in no time!\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJUST ONCE A DAY IS ALL IT TAKES TO INFUSE: YOUR HAIR WITH THE POWER OF IT’S A 10 MIRACLE SHAMPOO WITH KERATIN’S KEY INGREDIENTS: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePanthenol: a highly effective strengthener\u003c\/li\u003e\n\u003cli\u003eChinese Tea Leaf Extract: enhances overall hair health with antioxidants and nutrients\u003c\/li\u003e\n\u003cli\u003eSunflower Seed Extract: natural sunscreen that extends the life of color\u003c\/li\u003e\n\u003cli\u003eLinseed Oil: complex natural oil and moisturizing agent that penetrates hair shaft\u003c\/li\u003e\n\u003cli\u003eLinalool: plant-based shaper and fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e10 Amazing Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1) Keratin Protein infused\u003c\/li\u003e\n\u003cli\u003e2) Helps restore moisture\u003c\/li\u003e\n\u003cli\u003e3) Increases shine\u003c\/li\u003e\n\u003cli\u003e4) Nourishes dry hair\u003c\/li\u003e\n\u003cli\u003e5) Decreases frizz\u003c\/li\u003e\n\u003cli\u003e6) Preserves hair Color\u003c\/li\u003e\n\u003cli\u003e7) Improves elasticity and strength\u003c\/li\u003e\n\u003cli\u003e8) Provides UV protection\u003c\/li\u003e\n\u003cli\u003e9) Locks out humidity\u003c\/li\u003e\n\u003cli\u003e10) Helps prevent breakage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease note: Packaging may vary\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997115703,"sku":"3459041","price":22.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-shampoo-plus-keratin-296ml-2895080.jpg?v=1786281966"},{"product_id":"it-s-a-10-miracle-volume-shampoo-296ml","title":"It's A 10 Miracle Volume Shampoo - 296ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Volume Shampoo - 296ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt's a 10 Miracle Volumizing Shampoo offers volumizing formula, sulfate free, nourishes hair, non-drying formula, improves elasticity, deep cleansing, adds bounce, adds shine, adds texture \u0026amp; color protectant.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow To\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply a quarter-sized amount of shampoo to wet hair and massage with flat hands from scalp to ends. Rinse thoroughly and repeat if necessary.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997148471,"sku":"3459042","price":24.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-volume-shampoo-296ml-1035307.jpg?v=1786281735"},{"product_id":"it-s-a-10-silk-express-miracle-shampoo-295ml","title":"It's A 10 Silk Express Miracle Shampoo - 295ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Silk Express Miracle Shampoo - 295ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSilk Express Miracle Shampoo by It’s a 10 is a hydrating silk formula shampoo. Rich in vitamins and minerals essential to your hair’s health, Silk Express Miracle Shampoo will rejuvenate your hair, giving you younger, healthier hair. \u003c\/p\u003e\u003cp\u003eThis shampoo enhances your hair’s manageability and stylability, helping you create that perfect ‘you’ style. Silk Express Miracle Shampoo also protects your hair all day long against harsh environmental humidity and weather that can dry and damage your precious hair.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997181239,"sku":"3459043","price":27.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-silk-express-miracle-shampoo-295ml-9378209.jpg?v=1785729547"},{"product_id":"it-s-a-10-miracle-brightening-blonde-shampoo-295ml","title":"It's A 10 Miracle Brightening Blonde Shampoo - 295ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Brightening Blonde Shampoo - 295ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Leave-In Plus Keratin is a leave-in conditioner product specially made with the naturally occurring Keratin protein to strengthen your hair while adding manageability and style. Miracle Leave-In Plus Keratin protects your hair naturally and effortlessly against heat and heat styling products. The hydrating conditioner also detangles and defrizzes hair, all while adding unbeatable shine and silkiness.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShea Butter: Rich in antioxidants and Vitamins A \u0026amp; E, it helps to moisturize and fortify the hair\u003c\/li\u003e\n\u003cli\u003ePanthenol: a highly effective moisturizer, fortifier and anti-oxidant\u003c\/li\u003e\n\u003cli\u003eMagnolia Flower Extract: contains potent conditioning benefits\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1) Brightens highlights\u003c\/p\u003e\u003cp\u003e2) Tones Brassiness\u003c\/p\u003e\u003cp\u003e3) Helps nourish hair\u003c\/p\u003e\u003cp\u003e4) Safe for everyday use\u003c\/p\u003e\u003cp\u003e5) Conditioning formula\u003c\/p\u003e\u003cp\u003e6) Increases shine\u003c\/p\u003e\u003cp\u003e7) Improves elasticity\u003c\/p\u003e\u003cp\u003e8) Moisturizing Lather\u003c\/p\u003e\u003cp\u003e9) Enhances volume\u003c\/p\u003e\u003cp\u003e10) Helps prevent breakage\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply to wet hair with massaging motion.Rinse thoroughly.For maximum benefits leave lather on for 3 to 5 minutes.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997246775,"sku":"3459044","price":23.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-brightening-blonde-shampoo-295ml-1830247.jpg?v=1786281374"},{"product_id":"it-s-a-10-coily-miracle-leave-in-120ml","title":"It's A 10 Coily Miracle Leave-In - 120ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Coily Miracle Leave-In - 120ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAchieve shiny, smooth, and frizz-free hair with It's a 10 Miracle Coily Leave-In. This versatile product softens, seals, and provides weightless styling control for a flawless finish in any hairstyle.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesigned for curly and texture hair\u003c\/li\u003e\n\u003cli\u003eDefines curls\u003c\/li\u003e\n\u003cli\u003eRemoves product buildup\u003c\/li\u003e\n\u003cli\u003eDefrizzes and tames fly-aways\u003c\/li\u003e\n\u003cli\u003eHelps reduce split ends\u003c\/li\u003e\n\u003cli\u003eMoisturizing formula\u003c\/li\u003e\n\u003cli\u003eHelps protect from damage\u003c\/li\u003e\n\u003cli\u003eProvides UV protection\u003c\/li\u003e\n\u003cli\u003eRich and creamy lather\u003c\/li\u003e\n\u003cli\u003eSafe for color treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply to damp or dryhairfromrootstoendstodetangle.Twist,braidorwrapdependingondesiredendlook.Leave in and do not rinse.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997279543,"sku":"3459045","price":24.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-coily-miracle-leave-in-120ml-2192227.jpg?v=1786281920"},{"product_id":"it-s-a-10-coily-miracle-hydrating-shampoo-295ml","title":"It's A 10 Coily Miracle Hydrating Shampoo - 295ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Coily Miracle Hydrating Shampoo - 295ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis moisturizing formula deeply nourishes your hair, strengthening and sealing each delicate strand for a polished and flawless look. Enjoy well-defined curls, reduced frizz, minimized breakage, improved humidity resistance, and increased softness with every use. The rich lather effectively removes buildup without drying out your hair, leaving it bouncy and vibrant.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesigned for curly and texture hair\u003c\/li\u003e\n\u003cli\u003eDefines curls\u003c\/li\u003e\n\u003cli\u003eRemoves product buildup\u003c\/li\u003e\n\u003cli\u003eDefrizzes and tames fly-aways\u003c\/li\u003e\n\u003cli\u003eHelps reduce split ends\u003c\/li\u003e\n\u003cli\u003eMoisturizing formula\u003c\/li\u003e\n\u003cli\u003eHelps protect from damage\u003c\/li\u003e\n\u003cli\u003eProvides UV protection\u003c\/li\u003e\n\u003cli\u003eRich and creamy lather\u003c\/li\u003e\n\u003cli\u003eSafe for color treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply to wet hair. Massage thoroughly from scalp to ends. Rise thoroughly.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997345079,"sku":"3459046","price":26.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-coily-miracle-hydrating-shampoo-295ml-4428899.jpg?v=1786281734"},{"product_id":"it-s-a-10-coily-miracle-curl-cream-118ml","title":"It's A 10 Coily Miracle Curl Cream - 118ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Coily Miracle Curl Cream - 118ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAchieve beautiful, defined curls effortlessly with It’s a 10 Miracle Coily Curl Cream. Designed for all curl types—whether tightly wound spirals, loose barrel curls, or bouncy ringlets—this lightweight, non-greasy cream provides lasting definition, shine, and frizz control without hardening. It enhances natural curl texture, delivering a touchable hold and moisturizing benefits for a polished yet natural look. Say goodbye to multi-step routines and hello to easy, out-the-door styling with a single product that brings out the best in every curl.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNon- Greasy\u003c\/li\u003e\n\u003cli\u003eNon-hardening\u003c\/li\u003e\n\u003cli\u003eProvides definition\u003c\/li\u003e\n\u003cli\u003eFrizz-free control\u003c\/li\u003e\n\u003cli\u003eLasting shine\u003c\/li\u003e\n\u003cli\u003eTamed- yet touchable effect\u003c\/li\u003e\n\u003cli\u003eMoisturizing hold\u003c\/li\u003e\n\u003cli\u003ePerfected texture\u003c\/li\u003e\n\u003cli\u003eHair is left sleek\u003c\/li\u003e\n\u003cli\u003eReveals bouncy curls\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eKey Ingredients:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAvocado Oil: Replenishes hair and deeply conditions\u003c\/li\u003e\n\u003cli\u003eCoconut Oil: Helps moisturize hair and scalp while reducing damage\u003c\/li\u003e\n\u003cli\u003eShea Butter: Helps soften strands and seal in hydration\u003c\/li\u003e\n\u003cli\u003eMonoi extract: Soothes the scalp and helps fortify the hair shaft while protecting from UV and environmental factors.\u003c\/li\u003e\n\u003cli\u003ePanthenol: A highly effective moisturizer, fortifier, anti-oxidant\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Pea Protein: rich in amino acids that helps to protect hair from damage and split ends\u003c\/li\u003e\n\u003cli\u003eBeeswax: Lightweight shaping, control, and hold that also adds moisture without leaving buildup or weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply evenly to clean damp hair from roots to ends- do not rinse. Shape curls, air dry or diffuse to style. Can re-apply to dry hair to revitalize curls.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePro Styling Tip: \u003c\/b\u003e Work into hair from roots to ends and then gently shaping curls with fingers or rollers. Air dry or diffuse as usual to reveal shiny, sleek, bouncy, lovely curls and waves.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997443383,"sku":"3459047","price":24.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-coily-miracle-curl-cream-118ml-5964107.jpg?v=1786281553"},{"product_id":"it-s-a-10-coily-miracle-gelled-oil-148ml","title":"It's A 10 Coily Miracle Gelled Oil - 148ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Coily Miracle Gelled Oil - 148ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGet shiny, smooth hair with It's a 10 Miracle Coily Gelled Oil. This lightweight formula coats each strand, providing sleek definition and a glossy finish. Say goodbye to frizz and hello to improved hair condition and strength. Whether you rock your natural curls or opt for straight styles, this product delivers salon-quality results with shine and control.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesigned for curly and texture hair\u003c\/li\u003e\n\u003cli\u003eDefines curls\u003c\/li\u003e\n\u003cli\u003eRemoves product buildup\u003c\/li\u003e\n\u003cli\u003eDefrizzes and tames fly-aways\u003c\/li\u003e\n\u003cli\u003eHelps reduce split ends\u003c\/li\u003e\n\u003cli\u003eMoisturizing formula\u003c\/li\u003e\n\u003cli\u003eHelps protect from damage\u003c\/li\u003e\n\u003cli\u003eProvides UV protection\u003c\/li\u003e\n\u003cli\u003eRich and creamy lather\u003c\/li\u003e\n\u003cli\u003eSafe for color treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEvenly distribute throughout clean, damp hair. Air dry or diffuse for perfect curls, or style smooth.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997508919,"sku":"3459048","price":19.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-coily-miracle-gelled-oil-148ml-5336053.jpg?v=1786281975"},{"product_id":"it-s-a-10-coily-miracle-mask-240ml","title":"It's A 10 Coily Miracle Mask - 240ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Coily Miracle Mask - 240ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor naturally curly and wavy hair that requires extra care, It's a 10 Miracle Coily Mask is a valuable addition to your hair care routine. This intensive treatment penetrates deep into the hair's structure, providing nourishment and strength from within. It helps prevent damage, restores shine, alleviates stress caused by heat styling, and eliminates tangles. With its deep conditioning formula, this all-in-one treatment delivers noticeable results from the first use.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesigned for curly and texture hair\u003c\/li\u003e\n\u003cli\u003eDefines curls\u003c\/li\u003e\n\u003cli\u003eRemoves product buildup\u003c\/li\u003e\n\u003cli\u003eDefrizzes and tames fly-aways\u003c\/li\u003e\n\u003cli\u003eHelps reduce split ends\u003c\/li\u003e\n\u003cli\u003eMoisturizing formula\u003c\/li\u003e\n\u003cli\u003eHelps protect from damage\u003c\/li\u003e\n\u003cli\u003eProvides UV protection\u003c\/li\u003e\n\u003cli\u003eRich and creamy lather\u003c\/li\u003e\n\u003cli\u003eSafe for color treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApplyweeklyorasneededaftershampooingwithCoilymiraclehydratingShampoo . Focus on mid-shaft to ends, massage thoroughly. Leave in for 3 to 5 minutes. Apply additional heat for extra deep penetration.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997574455,"sku":"3459049","price":38.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-coily-miracle-mask-240ml-6669408.jpg?v=1786281736"},{"product_id":"it-s-a-10-miracle-blow-dry-glossing-shampoo-295ml","title":"It's A 10 Miracle Blow Dry Glossing Shampoo - 295ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Blow Dry Glossing Shampoo - 295ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Blow Dry Glossing Shampoo delivers the perfect shine, starting right in your shower. Ideal for those who want a boost of brilliance without the hassle of multiple products, this innovative shampoo is designed to enhance the shine of your regular blow-dry routine. Simply lather and rinse as usual, and the professional-grade formula goes to work, infusing hair with shine-boosting ingredients while helping protect color, smooth the hair shaft, add volume, and detangle. Achieve a glossy, silky blowout with just one daily cleanse—no extra steps required.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInca Nut Oil: rich in omega 3 fatty acids, this intensive natural oil penetrates the hair shaft to restore moisture and shine while also protecting from exterior damage\u003c\/li\u003e\n\u003cli\u003ePanthenol: a highly effective moisture, fortifier and anti-oxidant\u003c\/li\u003e\n\u003cli\u003eAcrylates Copolymer: coats the hair shaft for smooth, tangle-free texture and glossy, touchable shine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1) Provides Glossy finish\u003c\/p\u003e\u003cp\u003e2) Enhanced volume\u003c\/p\u003e\u003cp\u003e3) Weightless formula\u003c\/p\u003e\u003cp\u003e4) Helps protect hair color\u003c\/p\u003e\u003cp\u003e5) Thermal heat protection\u003c\/p\u003e\u003cp\u003e6) Smoothes hair shaft\u003c\/p\u003e\u003cp\u003e7) Aids in detangling\u003c\/p\u003e\u003cp\u003e8) Improves elasticity\u003c\/p\u003e\u003cp\u003e9) Nourishes hair\u003c\/p\u003e\u003cp\u003e10) Helps prevent breakage\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply to wet hair massaging motion. Rinse thoroughly.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997607223,"sku":"3459050","price":24.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-blow-dry-glossing-shampoo-295ml-9262107.jpg?v=1786281615"},{"product_id":"it-s-a-10-miracle-blow-dry-glossing-leave-in-120ml","title":"It's A 10 Miracle Blow Dry Glossing Leave-In - 120ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Blow Dry Glossing Leave-In - 120ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGet gorgeously silky hair with intense shine using Glossing Leave-In. This highly effective formula moisturizes and fortifies the hair shaft while adding a weightless smoothing effect. Defend against heat, UV damage, breakage, and more with the added benefit of this must-have secret for irresistibly manageable and glossy hair.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplosive glossy shine\u003c\/li\u003e\n\u003cli\u003eThermal protector\u003c\/li\u003e\n\u003cli\u003eDetangles\u003c\/li\u003e\n\u003cli\u003eNourishes hair\u003c\/li\u003e\n\u003cli\u003eHelps replace lost proteins\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003c\/li\u003e\n\u003cli\u003eNatural UV protection\u003c\/li\u003e\n\u003cli\u003eAdds softness\u003c\/li\u003e\n\u003cli\u003eEnhances hair’s natural body\u003c\/li\u003e\n\u003cli\u003eHelps prevent split ends\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSpray evenly from mid shaft to ends on towel dried hair. Do not rinse out. Comb through and style as desired.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTip: \u003c\/b\u003e Mist evenly over damp hair and comb through to distribute product from root to tip. Then, blow dry as desired to reveal smooth, shiny locks. Can also be used as a leave-in treatment for weightless control and light hold of wet styles, air-dried styles, braids, and more.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997672759,"sku":"3459051","price":24.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-blow-dry-glossing-leave-in-120ml-5905192.jpg?v=1786281915"},{"product_id":"it-s-a-10-miracle-blow-dry-h20-shield-180ml","title":"It's A 10 Miracle Blow Dry H20 Shield - 180ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Blow Dry H20 Shield - 180ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Blow Dry H2O Shield makes holding on to that fresh blow-dry look a breeze. With just a few spritzes before drying or styling, this lightweight spray locks out humidity and moisture that cause frizz, ensuring a salon-quality finish that lasts—even in challenging weather. Say goodbye to weather-induced frizz and hello to smooth, polished hair that stays stunning all day.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnique Micro emulsion compound: uniformly coats and penetrates hair due to its charge and particle size to help hold your style.\u003c\/li\u003e\n\u003cli\u003ePanthenol: a highly effective moisturizer, fortifier, and antioxidant\u003c\/li\u003e\n\u003cli\u003eSunflower Seed Extract: a super light extract that helps soften and add shine\u003c\/li\u003e\n\u003cli\u003eAloe Vera: provides intense soothing and protective moisture\u003c\/li\u003e\n\u003cli\u003eGreen Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1) Repels water\u003c\/p\u003e\u003cp\u003e2) Heat Activated\u003c\/p\u003e\u003cp\u003e3) Durable anti-frizz effect\u003c\/p\u003e\u003cp\u003e4) High Shine\u003c\/p\u003e\u003cp\u003e5) Weightless formula\u003c\/p\u003e\u003cp\u003e6) Detangles\u003c\/p\u003e\u003cp\u003e7) Helps preserve blow-dried styles\u003c\/p\u003e\u003cp\u003e8) Thermal Protectant\u003c\/p\u003e\u003cp\u003e9) Helps sustain hair strength\u003c\/p\u003e\u003cp\u003e10) Nourishes the hair\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eShampoo and Condition as usual.Towel dry hair and spray H2O shield throughout hair shaft.Blow dry with heat to style or use a styling iron to heat activate.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOur Tip: \u003c\/b\u003e To be paired with your leave-in for the ultimate blow dry! Shampoo and condition as usual. Towel dry hair and divide into sections.Spray liberally into each section. Blow dry with brush to straighten hair or use flat-iron to activate weather protection.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997738295,"sku":"3459052","price":26.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-blow-dry-h20-shield-180ml-2745149.jpg?v=1786281614"},{"product_id":"it-s-a-10-miracle-blow-dry-miracle-glossing-glaze-conditioner-295ml","title":"It's A 10 Miracle Blow Dry Miracle Glossing Glaze Conditioner - 295ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Blow Dry Miracle Glossing Glaze Conditioner - 295ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Blow Dry Miracle Glossing Glaze Conditioner is a daily conditioner that brings an intense, glossy shine to every strand. Formulated to restore moisture and strengthen hair, it helps maintain a smooth, glossy, and manageable look, even after frequent blow-drying. This weightless conditioner remedies split ends, provides heat and humidity protection, detangles, and reduces frizz, leaving hair incredibly silky and explosively shiny. Despite its powerful effects, it won’t weigh down your hair, ensuring it stays vibrant, full of body, and radiantly beautiful.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1) Repels water\u003c\/p\u003e\u003cp\u003e2) Heat Activated\u003c\/p\u003e\u003cp\u003e3) Durable anti-frizz effect\u003c\/p\u003e\u003cp\u003e4) High Shine\u003c\/p\u003e\u003cp\u003e5) Weightless formula\u003c\/p\u003e\u003cp\u003e6) Detangles\u003c\/p\u003e\u003cp\u003e7) Helps preserve blow-dried styles\u003c\/p\u003e\u003cp\u003e8) Thermal Protectant\u003c\/p\u003e\u003cp\u003e9) Helps sustain hair strength\u003c\/p\u003e\u003cp\u003e10) Nourishes the hair\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply a generous amount after shampooing and work through hair from roots to ends. Leave on for at least 3 minutes and then rinse. A thorough lukewarm rinse will help lock in moisture. After rinsing, style as desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997771063,"sku":"3459053","price":25.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-blow-dry-miracle-glossing-glaze-conditioner-295ml-6758724.jpg?v=1786281367"},{"product_id":"it-s-a-10-miracle-leave-in-product-59ml","title":"It's A 10 Miracle Leave-In Product - 59ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Leave In Product - 59ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Leave-In Product is a specialized conditioning product with 10 unique benefits: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1) Repairs hair that is dried, burned, or chemically damaged. \u003c\/li\u003e\n\u003cli\u003e2) Shines your hair.\u003c\/li\u003e\n\u003cli\u003e3) Detangles your hair. \u003c\/li\u003e\n\u003cli\u003e4) Enhances your hair’s natural body.\u003c\/li\u003e\n\u003cli\u003e5) Protects against humidity.\u003c\/li\u003e\n\u003cli\u003e6) Protects your colour treated hair from fade. \u003c\/li\u003e\n\u003cli\u003e7) Stops breakages \u003c\/li\u003e\n\u003cli\u003e8) Prevents split ends.\u003c\/li\u003e\n\u003cli\u003e9) Creates soft, silky, and smooth textures.\u003c\/li\u003e\n\u003cli\u003e10) Creates a thermal barrier so you can heat style your hair!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eKey Ingredients: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCitric acids increase shine while lightening colour.\u003c\/li\u003e\n\u003cli\u003eMagnolia grandifora leaf extract adds life and vitality to dull hair.\u003c\/li\u003e\n\u003cli\u003eLinalool gives It’s a 10 its signature scent!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJust add two squirts of Miracle Leave-In Product into your palms then onto your dry and already styled hair for all the above benefits, or onto towel dried hair for added shine!\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997803831,"sku":"3459054","price":11.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-leave-in-product-59ml-5346301.jpg?v=1786281606"},{"product_id":"it-s-a-10-miracle-leave-in-product-120ml","title":"It's A 10 Miracle Leave-In Product - 120ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Leave In Product - 120ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Leave-In Product is a specialized conditioning product with 10 unique benefits: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1) Repairs hair that is dried, burned, or chemically damaged. \u003c\/li\u003e\n\u003cli\u003e2) Shines your hair.\u003c\/li\u003e\n\u003cli\u003e3) Detangles your hair. \u003c\/li\u003e\n\u003cli\u003e4) Enhances your hair’s natural body. \u003c\/li\u003e\n\u003cli\u003e5) Protects against humidity.\u003c\/li\u003e\n\u003cli\u003e6) Protects your colour treated hair from fade. \u003c\/li\u003e\n\u003cli\u003e7) Stops breakages \u003c\/li\u003e\n\u003cli\u003e8) Prevents split ends.\u003c\/li\u003e\n\u003cli\u003e9) Creates soft, silky, and smooth textures.\u003c\/li\u003e\n\u003cli\u003e10) Creates a thermal barrier so you can heat style your hair!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eKey Ingredients: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCitric acids increase shine while lightening colour.\u003c\/li\u003e\n\u003cli\u003eMagnolia grandifora leaf extract adds life and vitality to dull hair.\u003c\/li\u003e\n\u003cli\u003eLinalool gives It’s a 10 its signature scent!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJust add two squirts of Miracle Leave-In Product into your palms then onto your dry and already styled hair for all the above benefits, or onto towel dried hair for added shine!\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997869367,"sku":"3459055","price":22.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-leave-in-product-120ml-2004369.jpg?v=1786282039"},{"product_id":"it-s-a-10-miracle-leave-in-product-295ml","title":"It's A 10 Miracle Leave-In Product - 295ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Leave In Product - 295ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Leave-In Product is a specialized conditioning product with 10 unique benefits: \u003c\/p\u003e\u003cp\u003e1) Repairs hair that is dried, burned, or chemically damaged. \u003c\/p\u003e\u003cp\u003e2) Shines your hair.\u003c\/p\u003e\u003cp\u003e3) Detangles your hair. \u003c\/p\u003e\u003cp\u003e4) Enhances your hair’s natural body. \u003c\/p\u003e\u003cp\u003e5) Protects against humidity.\u003c\/p\u003e\u003cp\u003e6) Protects your colour treated hair from fade. \u003c\/p\u003e\u003cp\u003e7) Stops breakages \u003c\/p\u003e\u003cp\u003e8) Prevents split ends.\u003c\/p\u003e\u003cp\u003e9) Creates soft, silky, and smooth textures.\u003c\/p\u003e\u003cp\u003e10) Creates a thermal barrier so you can heat style your hair!\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCitric acids increase shine while lightening colour.\u003c\/li\u003e\n\u003cli\u003eMagnolia grandifora leaf extract adds life and vitality to dull hair.\u003c\/li\u003e\n\u003cli\u003eLinalool gives It’s a 10 its signature scent!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHow To Apply\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJust add two squirts of Miracle Leave-In Product into your palms then onto your dry and already styled hair for all the above benefits, or onto towel dried hair for added shine!\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997934903,"sku":"3459056","price":43.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-leave-in-product-295ml-6959699.jpg?v=1786281787"},{"product_id":"it-s-a-10-miracle-daily-conditioner-10oz","title":"It's A 10 Miracle Daily Conditioner - 295ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Daily Conditioner\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFormulated to penetrate the hair shaft, restore moisture, and repair damage, our Miracle Daily Conditioner is a lifeline for dry, damaged, or colored hair. When combined with It’s a 10 Miracle Shampoo, the results are a one-two punch in favor of gorgeous locks and the perfect complement to your daily routine. And, because it rinses clean after every use, hair is never greasy, dull, or weighed down - just shiny, vibrant, and full of life!\u003c\/p\u003e\u003cp\u003eWith notes of hibiscus, sunflower seed extract, and chamomile, you will feel like you’re at the spa during every shower (even if you’re just rushing to the office or school!). Bring the salon experience home with our Daily Conditioner and other powerful products.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINGREDIENTS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIT’S A 10 MIRACLE DAILY CONDITIONER IS FORTIFIED WITH NATURAL INGREDIENTS SUCH AS: \u003c\/p\u003e\u003cp\u003eHibiscus Extract: a tropical antioxidant that protects even the most delicate strands from everyday environmental damage\u003c\/p\u003e\u003cp\u003eSunflower Seed Extract: natural sunscreen that guards against color fading and\/or brassiness\u003c\/p\u003e\u003cp\u003eKeratin Amino Acids: a concentrated dose of hair’s own natural strengthener\u003c\/p\u003e\u003cp\u003eSilk Amino Acids: restores natural moisture balance while adding strength and shine\u003c\/p\u003e\u003cp\u003eAloe Vera: an excellent natural sunscreen and water-based moisture sealer\u003c\/p\u003e\u003cp\u003eChamomile Extract: a gentle, soothing conditioner for hair and scalp\u003c\/p\u003e\u003cp\u003ePanthenol: a highly effective strengthener\u003c\/p\u003e\u003cp\u003eGinger: soothes distressed hair and scalp\u003c\/p\u003e\u003cp\u003ePomegranate: potent antioxidant containing vitamins A, C and E\u003c\/p\u003e\u003cp\u003eLinseed Extract: soothes scalp and leaves hair silky, soft, and full-bodied\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997967671,"sku":"3459057","price":28.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-daily-conditioner-295ml-6799466.jpg?v=1786282086"},{"product_id":"it-s-a-10-miracle-leave-in-plus-keratin-59ml","title":"It's A 10 Miracle Leave-In Plus Keratin - 59ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Leave In Plus Keratin - 59ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Leave-In Plus Keratin is a leave-in conditioner product specially made with the naturally occurring Keratin protein to strengthen your hair while adding manageability and style. Miracle Leave-In Plus Keratin protects your hair naturally and effortlessly against heat and heat styling products. The hydrating conditioner also detangles and defrizzes hair, all while adding unbeatable shine and silkiness.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProtects the natural keratin in hair\u003c\/li\u003e\n\u003cli\u003eThermal protector\u003c\/li\u003e\n\u003cli\u003eDetangles\u003c\/li\u003e\n\u003cli\u003eHelps fortify the hair\u003c\/li\u003e\n\u003cli\u003eHelps replace lost proteins\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003c\/li\u003e\n\u003cli\u003eNatural UV protection\u003c\/li\u003e\n\u003cli\u003eRestores shine\u003c\/li\u003e\n\u003cli\u003eEnhances hair natural body\u003c\/li\u003e\n\u003cli\u003eHelps protect hair color\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSpray evenly from mid shaft to endson towel dried hair.Do not rinse out. Comb through and style as desired.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTip: \u003c\/b\u003e Use product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow drying or styling to minimize heat damaged hair while maximizing shine and luster.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998033207,"sku":"3459058","price":14.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-leave-in-plus-keratin-59ml-6155625.jpg?v=1786281373"},{"product_id":"it-s-a-10-miracle-leave-in-plus-keratin-120ml","title":"It's A 10 Miracle Leave-In Plus Keratin - 120ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Leave In Plus Keratin - 120ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Leave-In Plus Keratin is a leave-in conditioner product specially made with the naturally occurring Keratin protein to strengthen your hair while adding manageability and style. Miracle Leave-In Plus Keratin protects your hair naturally and effortlessly against heat and heat styling products. The hydrating conditioner also detangles and defrizzes hair, all while adding unbeatable shine and silkiness.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMade with Keratin, a natural and necessary hair protein for moisturized and silky smooth hair.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998065975,"sku":"3459059","price":24.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-leave-in-plus-keratin-120ml-6388487.jpg?v=1786281379"},{"product_id":"it-s-a-10-miracle-leave-in-plus-keratin-295ml","title":"It's A 10 Miracle Leave-In Plus Keratin - 295ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Leave In Plus Keratin - 295ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Leave-In Plus Keratin is a leave-in conditioner product specially made with the naturally occurring Keratin protein to strengthen your hair while adding manageability and style. Miracle Leave-In Plus Keratin protects your hair naturally and effortlessly against heat and heat styling products. 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Keratin, aloe vera, and other natural ingredients work hard to smooth hair cuticles and protect against heat, split ends, and sun damage. Not only does this mask do great things for your hair, it also feels great, too (and who couldn’t use a little pampering?). Healthy hair equals smooth, shiny, stronger styles and a look that’s full of life!\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE INTENSE RESTORATIVE CAPABILITIES OF IT’S A 10 DEEP CONDITIONER WITH KERATIN ARE MADE POSSIBLE THROUGH: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eKeratin Amino Acids and Hydrolyzed Keratin: restores lost moisture and strength to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/li\u003e\n\u003cli\u003eSunflower Seed Extract: natural sunscreen that guards against color fading and\/or brassiness\u003c\/li\u003e\n\u003cli\u003eAloe Vera: an excellent natural sunscreen and water based moisture sealer\u003c\/li\u003e\n\u003cli\u003eChinese Tea Leaf Extract: enhances overall hair health with antioxidants and nutrients\u003c\/li\u003e\n\u003cli\u003eLinseed Oil: complex natural oil and moisturizing agent that penetrates hair shaft\u003c\/li\u003e\n\u003cli\u003eApricot Kernel Oil: vitamin-rich natural oil that improves health of scalp and hair\u003c\/li\u003e\n\u003cli\u003eSweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease note: Packaging may vary\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998197047,"sku":"3459061","price":22.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-deep-conditioner-plus-keratin-148ml-9587038.jpg?v=1785729606"},{"product_id":"it-s-a-10-silk-express-miracle-conditioner-148ml","title":"It's A 10 Silk Express Miracle Conditioner - 148ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Silk Express Miracle Conditioner - 148ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSilk Express Miracle Conditioner by It’s a 10 is a lightweight silk conditioner that uses an ultra-silky formula to strength and enhance your hair naturally. Silk Express Miracle Conditioner improves your hair’s elasticity while adding body and shine. This conditioner also deeply nourishes your hair, and prolongs your colour treated hair’s natural colour.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMade with silk proteins to absorb more moisture, palm oil to nourish your hair, and linalool to give Silk Express Miracle Conditioner its signature scent.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998229815,"sku":"3459062","price":28.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-silk-express-miracle-conditioner-148ml-4834915.jpg?v=1786281553"},{"product_id":"it-s-a-10-miracle-blow-dry-styling-balm-148ml","title":"It's A 10 Miracle Blow Dry Styling Balm - 148ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Blow Dry Styling Balm - 148ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Blow Dry Miracle Glossing Glaze Conditioner is a daily conditioner that brings an intense, glossy shine to every strand. Formulated to restore moisture and strengthen hair, it helps maintain a smooth, glossy, and manageable look, even after frequent blow-drying. This weightless conditioner remedies split ends, provides heat and humidity protection, detangles, and reduces frizz, leaving hair incredibly silky and explosively shiny. Despite its powerful effects, it won’t weigh down your hair, ensuring it stays vibrant, full of body, and radiantly beautiful.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1) Helps smooth hair\u003c\/p\u003e\u003cp\u003e2) Non greasy\u003c\/p\u003e\u003cp\u003e3) Add shine\u003c\/p\u003e\u003cp\u003e4) Lightweight formula\u003c\/p\u003e\u003cp\u003e5) Thermal protectant\u003c\/p\u003e\u003cp\u003e6) Humidity resistant\u003c\/p\u003e\u003cp\u003e7) Defrizzes\u003c\/p\u003e\u003cp\u003e8) Helps separate curls\u003c\/p\u003e\u003cp\u003e9) UV protectant\u003c\/p\u003e\u003cp\u003e10) No build up\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eKeravis Protein: Supports and protects the hair shaft from the inside out with essential natural proteins that defend against chemical and environmental stress\u003c\/li\u003e\n\u003cli\u003eSunflower Seed Extract: a super light extract that helps soften and add shine\u003c\/li\u003e\n\u003cli\u003eIllipe (Shorea Stenoptera) Seed Butter: Plant-based conditioner for hair and scalp that enriches moisture balance and defends against heat\u003c\/li\u003e\n\u003cli\u003eGinkgo Biloba leaf Extract: One of nature’s most powerful antioxidants, which imparts gentle lightweight\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Keratin: helps restore lost moisture and strength to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply to wet or dry hair. Style as desired.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTip: \u003c\/b\u003e Apply a dollop of balm to palms and smooth through hands - then run fingers evenly through damp hair before blow drying, curling, or styling.Use slightly less balm for refreshing already dry styles.Small, fingertip-sized amount work great as on -the-spot style tamers.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998295351,"sku":"3459064","price":20.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-blow-dry-styling-balm-148ml-8588377.jpg?v=1786281907"},{"product_id":"it-s-a-10-hair-mask-240ml","title":"It's A 10 Hair Mask - 240ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Hair Mask - 240ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Hair Mask is a deep conditioning hair treatment designed to enhance the natural health and shine of your beautiful hair! The specially formulated Hair Mask serum targets dry, coarse, and malnourished hair, rebalancing your hair’s natural moisture and nutrition levels to give you softer, smoother, healthier hair. It’s a 10 Hair Mask also detangles and de frizzes your hair, all while adding unbeatable shine and elastic glow.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOat Kernal Extract moisturizes and strengthens your hair.\u003cbr\u003e\u003cbr\u003eApricot Kernal Extract replenishes your hair’s vitamin A, vitamin B, and vitamin E.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSimply apply a quarter sized amount of Hair Mask to your hair daily, working the mask through your damp hair. Leave It’s a 10 Hair Mask on for three minutes before thoroughly rinsing your hair for stronger, healthier hair.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998328119,"sku":"3459065","price":36.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-hair-mask-240ml-8684610.jpg?v=1786282086"},{"product_id":"it-s-a-10-miracle-leave-in-lite-120ml","title":"It's A 10 Miracle Leave-In Lite - 120ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Leave In Lite - 120ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMiracle Leave-In Lite is the same great Miracle Leave-In conditioner you already love, but specially formulated in an ultra-light formula for normal to thin hair. Made to naturally enhance your hair’s body and shine, all while detangling and defrizzing your hair all day long! And, the weightless formula does not weigh down your thin hair as it enhances and protects your hair against environmental stresses, heat styling, and colour fade.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998393655,"sku":"3459066","price":21.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-leave-in-lite-120ml-9949225.jpg?v=1786281606"},{"product_id":"it-s-a-10-silk-express-miracle-soothing-balm-148ml","title":"It's A 10 Silk Express Miracle Soothing Balm - 148ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Silk Express Miracle Soothing Balm - 148ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Silk Express Miracle Silk Smoothing Balm. Silky Straight Smooth Styles.\u003c\/p\u003e\u003cp\u003eIdeal for regular use to achieve salon-perfect results for straight styles at home, It’s a 10 Silk Express Miracle Smoothing Balm is one simple step to ultimate silkiness.\u003c\/p\u003e\u003cp\u003eUsed before styling, hair dries faster, with more manageability, fewer tangles, less frizz, better hold, and natural botanical straightening that lasts and lasts.\u003c\/p\u003e\u003cp\u003eEqually effective after shampooing alone, or after shampoo and conditioner, It’s a 10 Silk Express Smoothing Balm is designed to deliver maximum results with minimum heaviness. In fact, hair feels light, bouncy, and full of sleek body. With continued use, hair becomes straighter, smoother, and more under control.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998426423,"sku":"3459067","price":21.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-silk-express-miracle-soothing-balm-148ml-1816204.jpg?v=1786282039"},{"product_id":"it-s-a-10-silk-express-miracle-silk-leave-in-120ml","title":"It's A 10 Silk Express Miracle Silk Leave-In - 120ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Blow Dry Glossing Leave-In - 120ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDiscover the improved It's a 10 Silk Express Miracle Silk Leave-In. This signature leave-in treatment now contains silk protein for enhanced shine and smoothness. Whether applied to wet or dry hair, it effortlessly detangles and strengthens strands from roots to ends. With added conditioners, it defends against humidity and dryness, providing protection against environmental stressors. Experience a weightless finish that leaves your hair looking and feeling silky smooth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplosive glossy shine\u003c\/li\u003e\n\u003cli\u003eThermal protector\u003c\/li\u003e\n\u003cli\u003eDetangles\u003c\/li\u003e\n\u003cli\u003eNourishes hair\u003c\/li\u003e\n\u003cli\u003eHelps replace lost proteins\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003c\/li\u003e\n\u003cli\u003eNatural UV protection\u003c\/li\u003e\n\u003cli\u003eAdds softness\u003c\/li\u003e\n\u003cli\u003eEnhances hair’s natural body\u003c\/li\u003e\n\u003cli\u003eHelps prevent split ends\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSpray evenly from mid shaft to ends on towel dried hair. Do not rinse out. Comb through and style as desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998491959,"sku":"3459068","price":22.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-silk-express-miracle-silk-leave-in-120ml-9632269.jpg?v=1786281742"},{"product_id":"it-s-a-10-silk-express-miracle-silk-leave-in-295ml","title":"It's A 10 Silk Express Miracle Silk Leave-In - 295ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Silk Express Miracle Silk Leave-In - 295ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDiscover the improved It's a 10 Silk Express Miracle Silk Leave-In. This signature leave-in treatment now contains silk protein for enhanced shine and smoothness. Whether applied to wet or dry hair, it effortlessly detangles and strengthens strands from roots to ends. With added conditioners, it defends against humidity and dryness, providing protection against environmental stressors. Experience a weightless finish that leaves your hair looking and feeling silky smooth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplosive glossy shine\u003c\/li\u003e\n\u003cli\u003eThermal protector\u003c\/li\u003e\n\u003cli\u003eDetangles\u003c\/li\u003e\n\u003cli\u003eNourishes hair\u003c\/li\u003e\n\u003cli\u003eHelps replace lost proteins\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003c\/li\u003e\n\u003cli\u003eNatural UV protection\u003c\/li\u003e\n\u003cli\u003eAdds softness\u003c\/li\u003e\n\u003cli\u003eEnhances hair’s natural body\u003c\/li\u003e\n\u003cli\u003eHelps prevent split ends\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSpray evenly from mid shaft to ends on towel dried hair. Do not rinse out. Comb through and style as desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998524727,"sku":"3459069","price":40.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-silk-express-miracle-silk-leave-in-295ml-1243309.jpg?v=1786281739"},{"product_id":"it-s-a-10-miracle-styling-serum-887ml","title":"It's A 10 Miracle Styling Serum - 88.7ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Styling Serum - 88.7ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Miracle Styling Serum combats humidity, keeping hair smooth, shiny, and healthy-looking without any greasy residue or build-up. 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Or apply to dry hair to add shine and defrizz ends.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998557495,"sku":"3459070","price":29.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-styling-serum-887ml-2849376.jpg?v=1786282034"},{"product_id":"it-s-a-10-miracle-firm-hold-hair-gel-148ml","title":"It's A 10 Miracle Firm Hold Hair Gel - 148ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Firm Hold Hair Gel - 148ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor those that prefer the reliable hold of gel, but dislike the rock-hard finish it often leaves, It’s a 10 Haircare is proud to introduce the It’s a 10 Miracle Firm Hold Gel. Created to keep hair firmly in place without sacrificing touchability and movement. It’s a 10 Miracle Firm Hold Gel is an emollient-rich product that can be used wet or dry to create stunning, yet soft styles. It provides natural-looking hold that isn’t stiff or “plastic” looking. It has the flexibility of a pomade with the hold of a hairspray and turns your hands into the ultimate styling tools by allowing you to shape, mold and direct hair into any style you want.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow do I use the Miracle Firm Hold Gel? \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWork through hair prior to blow drying or setting in rollers. For dry styling, use to lock styles in place or for better hot-iron results.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat's the difference between gel and cream products? \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHair gels are typically used for defining hair and holding styles, and are good for both curly hair and straight hair. Creams are typically more moisturizing, helping to smooth hair. Miracle Firm Hold Gel combines the holding power of gel with the nourishing benefits of a cream, leaving you with added body and glossy shine.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat level of hold does Miracle Firm Hold Gel give? \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMiracle Firm Hold Gel offers a firm hold, but without any hardness. Our specialized gel locks styles in place without crunchy, stiff, or \"plastic\" looking side effects.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998623031,"sku":"3459071","price":16.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-firm-hold-hair-gel-148ml-3892078.jpg?v=1786281561"},{"product_id":"it-s-a-10-miracle-oil-plus-keratin-887ml","title":"It's A 10 Miracle Oil Plus Keratin - 88.7ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Oil Plus Keratin - 88.7ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEach and every It’s a 10 product is formulated to deliver a combination of 10 benefits.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eKeratin enriched\u003c\/li\u003e\n\u003cli\u003eBamboo extract adds strength\u003c\/li\u003e\n\u003cli\u003eArgan oil deeply nourishes\u003c\/li\u003e\n\u003cli\u003eNon greasy\u003c\/li\u003e\n\u003cli\u003eProtects color\u003c\/li\u003e\n\u003cli\u003eProtects from thermal styling\u003c\/li\u003e\n\u003cli\u003eHeals \u0026amp; protects damaged hair\u003c\/li\u003e\n\u003cli\u003eDe-frizzes\u003c\/li\u003e\n\u003cli\u003eAdds instant shine\u003c\/li\u003e\n\u003cli\u003eEnvironmental protectant\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen used prior to or just after styling, It’s a 10 Miracle Oil with Keratin delivers brilliant, outstanding shine and beauty. A perfect component of our It’s a 10 Keratin-enriched line, the Miracle Oil is a lightweight, non-greasy way to reap the many benefits of keratin protein with minimal effort and maximum results. De-frizz, protect color, heal and protect damage, add instant, amazing shine with just a few drops. \u003c\/p\u003e\u003cp\u003eI's a 10 miracle oil with keratin not only beautifies hair, but also makes it stronger and healthier thanks to such naturally derived ingredients as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eArganian Spinosa Kernel Oil\u003c\/b\u003e a natural antioxidant that protects and softens hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBuriti Fruit Oil\u003c\/b\u003e locks in hair’s natural moisture while coating the hair shaft with rich protective moisturizers\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBamboo Extract\u003c\/b\u003e imparts incredible strength, flexibility and elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSweet Almond Oil\u003c\/b\u003e an emollient oil that moisturizes scalp and imparts flexibility and shine to hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eKeratin Amino Acids and Hydrolyzed Keratin\u003c\/b\u003e restores lost moisture and strength to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLinalool\u003c\/b\u003e plant-based shaper and fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCitronellol\u003c\/b\u003e a lemony scented oil that strengthens hair against environmental hazards like fungus \u0026amp; dirt build-up\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998688567,"sku":"3459073","price":23.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-oil-plus-keratin-887ml-3709316.jpg?v=1785729308"},{"product_id":"it-s-a-10-miracle-leave-in-lite-296ml","title":"It's A 10 Miracle Leave-In Lite - 296ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Leave-In Lite - 296ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWant the power of our classic Miracle Leave-In Product without all the heaviness? Miracle Leave-In Lite is just the answer. This unique, ultra-light formula is designed for those with fine or short hair and uses some of the lightest, yet most effective, ingredients available. Chamomile extract serves as a gentle, soothing treatment for both hair and scalp, while hydrolyzed silk restores moisture, strength, and shine. Combined with a number of other natural ingredients, our Miracle Leave-In Lite is just the pampering product your hair deserves.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTART TO TAKE “A” WALK ON THE LITE SIDE WITH THE NATURAL CHARACTERISTICS OF IT’S A 10 MIRACLE LEAVE-IN LITE: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlthaea Officinalis (Marshmallow) Root Extract: this natural hair care powerhouse offers numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness. It also works to improve hair’s health by reducing scalp irritation and dryness – imparting even more weightless volume\u003c\/li\u003e\n\u003cli\u003eAcai Extract: improves tensile strength and shine\u003c\/li\u003e\n\u003cli\u003eChamomile Extract: a gentle, soothing treatment for hair and scalp\u003c\/li\u003e\n\u003cli\u003eGreen Tea Extract: enhances overall hair health with antioxidants and nutrients\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Rice Protein: light-as-air formula for rebuilding and strengthening damaged hair\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Silk: restores natural lightweight moisture balance while adding strength and shine\u003c\/li\u003e\n\u003cli\u003eSunflower Seed Extract: natural sunscreen that guards against dryness and color fading or brassiness\u003c\/li\u003e\n\u003cli\u003ePanthenol: a highly effective strengthener\u003c\/li\u003e\n\u003cli\u003eLinalool: plant-based shaper and fragrance\u003c\/li\u003e\n\u003cli\u003eCitronellol: a lemony scented oil that strengthens hair against environmental hazards like fungus and dirt build-up\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHow To\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eShampoo and condition hair, towel dry, spray product all over hair and comb through. Do not rinse. Style as desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998721335,"sku":"3459074","price":36.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-leave-in-lite-296ml-3762426.jpg?v=1786281606"},{"product_id":"it-s-a-10-miracle-leave-in-for-blondes-120ml","title":"It's A 10 Miracle Leave-In for Blondes - 120ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Leave-In for Blondes - 120ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt's A 10 Miracle Leave-in for Blondes is specially formulated to meet the needs of natural and color-treated blondes. It de-frizzes, detangles, restores moisture \u0026amp; enhances highlights, shine and manageability without any dulling residues, tones hair color, enhances brilliance, reduces fading and protects hair from heat and UV rays. This extraordinary product also reverses damage from over-processing and heat styling removing brassy tones and maintaining vibrant color. An excellent nourishing treatment that can be used alone and\/or as a restorative styling product.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow To\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eShampoo and condition hair, towel dry, spray product all over hair and comb through. Do not rinse. Style as desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998754103,"sku":"3459075","price":27.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-leave-in-for-blondes-120ml-1620464.jpg?v=1786281486"},{"product_id":"it-s-a-10-miracle-clay-hair-mask-for-blondes-240ml","title":"It's A 10 Miracle Clay Hair Mask for Blondes - 240ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Clay Hair Mask for Blondes - 240ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Clay Hair Mask for Blondes delivers intense conditioning and superior shine tailored specifically for blonde hair. Whether your blonde is natural or color-treated, this mask is designed to maintain its radiant luster and everyday brightness. With a violet-toned formula, it effectively reduces brassiness and enhances highlights while deeply conditioning to manage tangles and frizz. In just minutes, this treatment elevates your blonde hair to its best, keeping it bright, smooth, and beautifully refined.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eKaolin Clay: A white, mineral-rich clay prized for its purity, gentleness, and moisture-imparting properties\u003c\/li\u003e\n\u003cli\u003eAvocado Oil: Replenishes hair and deeply conditions\u003c\/li\u003e\n\u003cli\u003ePracaxi Seed Oil: An amazing fruit-tree oil from the Amazon, gives hair instant shine while conditioning from root to tip.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Quinoa: A natural plant-based protein strengthens, moisturizes, and enhances shine without adding weight or build up\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1) Violet Based toning\u003c\/p\u003e\u003cp\u003e2) Helps tone brassiness\u003c\/p\u003e\u003cp\u003e3) Improves brightness to highlights\u003c\/p\u003e\u003cp\u003e4) Deep Conditioning Treatment\u003c\/p\u003e\u003cp\u003e5) Seals in moisture\u003c\/p\u003e\u003cp\u003e6) Helps enhance color retention\u003c\/p\u003e\u003cp\u003e7) Enhances natural body\u003c\/p\u003e\u003cp\u003e8) Enhances shine\u003c\/p\u003e\u003cp\u003e9) Helps fortify hair\u003c\/p\u003e\u003cp\u003e10) Detangles\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAfter shampooing, apply from root to tip. Leave in 3-5 minutes, then thoroughly rinse.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998819639,"sku":"3459076","price":35.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-clay-hair-mask-for-blondes-240ml-9464190.jpg?v=1786282086"},{"product_id":"it-s-a-10-miracle-leave-in-potion-plus-keratin-100ml","title":"It's A 10 Miracle Leave-In Potion Plus Keratin - 100ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Leave-In Potion Plus Keratin - 88.7ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA Sleek, Smooth Solution for Styling \u0026amp; Protection\u003c\/p\u003e\u003cp\u003eTransform your hair with the It’s a 10 Miracle Leave-In Potion Plus Keratin—a powerful smoothing cream designed to nourish, protect, and perfect every style. Infused with a unique blend of conditioners and strengthening ingredients, this lightweight formula delivers silky softness, eliminates frizz, and enhances shine without greasiness or buildup.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps smooth hair\u003c\/li\u003e\n\u003cli\u003eAdds Shine\u003c\/li\u003e\n\u003cli\u003eThermal protectant\u003c\/li\u003e\n\u003cli\u003eDefrizzes hair\u003c\/li\u003e\n\u003cli\u003eSeparates curls\u003c\/li\u003e\n\u003cli\u003eHumidity resistant\u003c\/li\u003e\n\u003cli\u003eNon-greasy\u003c\/li\u003e\n\u003cli\u003eNo build up\u003c\/li\u003e\n\u003cli\u003eSafe for Color Treated hair\u003c\/li\u003e\n\u003cli\u003eLightweight formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHow To\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply a dime to quarter sized amount to clean wet hair. Comb thoroughly evenly. Do not rise out. Style as desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998885175,"sku":"3459078","price":20.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-leave-in-potion-plus-keratin-100ml-7736229.jpg?v=1785729429"},{"product_id":"he-s-a-10-miracle-defining-styling-gel-148ml","title":"He's a 10 Miracle Defining Styling Gel - 148ml","description":"\u003cp\u003e\u003cb\u003eHe's a 10 Miracle Defining Styling Gel - 148ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHe’s a 10 Miracle Defining Gel offers a firm, natural-looking hold without compromising touchability or movement. This emollient-rich styling gel works on both wet and dry hair, delivering a flexible hold that feels soft, not stiff or artificial. With the added touch of a refined fragrance, it’s the perfect solution for styling that’s as natural as it is polished, providing a sophisticated finish that stays in place all day.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAcrylates Copolymer: coats the hair shaft for smooth, tangle-free texture and glossy, touchable shine\u003c\/li\u003e\n\u003cli\u003eLinalool: A plant-based shaper and fragrance that rinses clean and leaves no residue\u003c\/li\u003e\n\u003cli\u003eCitronellol: Helps hair from turning greasy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1) Strong workable hold\u003c\/p\u003e\u003cp\u003e2) No residue\u003c\/p\u003e\u003cp\u003e3) Helps controls frizz\u003c\/p\u003e\u003cp\u003e4) Nourishes hair\u003c\/p\u003e\u003cp\u003e5) Enhances body\u003c\/p\u003e\u003cp\u003e6) Texturizes\u003c\/p\u003e\u003cp\u003e7) For all hair types\u003c\/p\u003e\u003cp\u003e8) Improves shine\u003c\/p\u003e\u003cp\u003e9) Increases fullness\u003c\/p\u003e\u003cp\u003e10) Sophisticated men’s fragrance\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply a dime sized amount of gel evenly throughout hair.Air dry or style as desired.Dampen hair to reactivate gel.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998950711,"sku":"3459079","price":17.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-hes-a-10-miracle-defining-styling-gel-148ml-5292353.jpg?v=1786281668"},{"product_id":"he-s-a-10-mens-3-in-1-daily-shampoo-conditioner-body-wash-295ml","title":"He's a 10 Mens 3-in-1 Daily Shampoo - Conditioner - Body Wash - 295ml","description":"\u003cp\u003e\u003cb\u003eHe's a 10 Mens 3-in-1 Daily Shampoo, Conditioner \u0026amp; Body Wash - 295ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWHAT MAKES US DIFFERENT: Simplify your grooming and hair care routine with an effective multi-purpose product with a sophisticated fragrance that cleanses \u0026amp; conditions hair, moisturizes the scalp, and an allover body wash. He’s a 10 Miracle 3-IN-1 is a one-step product made especially for men’s needs. Cleanses deeply, with rich explosive lather leaving hair and skin softer with each use. Best of all, there’s no heavy build up over time. He’s a 10 Miracle 3-IN-1 can be used every time you shower. Designed to work flawlessly with He’s a 10 Men’s Styling Products.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat makes He's a 10 3-in-1 different from other products? \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWith our Miracle 3-in-1, you can simplify your grooming and men’s hair care routine. This product cleanses deeply, with rich explosive lather that leaves hair and skin softer with each use. Best of all, there's no heavy build-up over time. He's a 10 Miracle 3-in-1 can be used every time you shower.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow do I use He's a 10 Men's Miracle 3-in-1 Shampoo, Conditioner \u0026amp; Body Wash \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWet hair and body, and lather generously using a gentle massaging motion. Rinse out thoroughly and repeat as desired. Style as desired with Miracle Pliable Paste or Miracle Defining Gel.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993999049015,"sku":"3459080","price":17.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-hes-a-10-mens-3-in-1-daily-shampoo-conditioner-body-wash-295ml-3108738.jpg?v=1786281666"},{"product_id":"it-s-a-10-miracle-finishing-spray-333ml","title":"It's A 10 Miracle Finishing Spray - 333ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Finishing Spray - 333ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt's a 10 Miracle Finishing Spray is the perfect product to lock in style. Years of testing and formulation have led to a truly \"10\" hair spray, giving hair body and control with a workable, flexible hold. Safe on color-treated hair, the Miracle Finishing Spray gives a weightless finish to any hairstyle.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e What level hold does this give my style? \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMiracle Finishing Hair Spray offers our lightest-weight hold. Hair looks finished and polished without stickiness, hardness, or flakes. How do I use Miracle Finishing Hair Spray? Spray approximately 8-10 inches from hair. Follow with brush, hair dryer, or curling iron. Product dries almost instantly. Use in layers for extra hold or intricate hairstyles. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat's the difference between finishing spray and hairspray? \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMost hairsprays are formulated to hold and secure hairstyles, offering few other benefits. Most finishing sprays, on the other hand, offer shine or frizz control, but little hold. In our world, there's no such thing as a single-purpose product. Miracle Finishing Hair Spray provides a flexible hold formula, while adding shine and body, and resisting humidity.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993999147319,"sku":"3459082","price":19.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-finishing-spray-333ml-6100005.jpg?v=1786281788"},{"product_id":"it-s-a-10-miracle-superhold-finishing-hair-spray-plus-keratin-334ml","title":"It's A 10 Miracle Superhold Finishing Hair Spray plus Keratin - 334ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Superhold Finishing Hair Spray plus Keratin - 334ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt's a 10 Miracle Super Hold Finishing Spray Plus Keratin is the perfect product to hold your style. The dry spray is perfect for finished styling, while imparting shine, volume and keratin for a super firm, yet weightless hold.\u003c\/p\u003e\u003cp\u003eThis ultra-lightweight, firm hold hair spray holds styles all day long. Never stiff or sticky, it dries instantly and can be reapplied without build up or flaking. Enriched with Keratin, this humidity resistant formula imparts strong hold with a shiny, satin finish. Miracle Super Hold Finishing Hair Spray plus Keratin is strong enough to hold an up-do all day, and flexible enough to control flyaways and manage static. Ideal for all hair types, including color treated, this is a must-have for your styling tool box.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFirm hold\u003c\/li\u003e\n\u003cli\u003eLong lasting\u003c\/li\u003e\n\u003cli\u003eDry spray for finished styling\u003c\/li\u003e\n\u003cli\u003eWeightless\u003c\/li\u003e\n\u003cli\u003eHumidity resistant\u003c\/li\u003e\n\u003cli\u003eWon't build up\u003c\/li\u003e\n\u003cli\u003eKeratin enriched\u003c\/li\u003e\n\u003cli\u003eLight conditioning\u003c\/li\u003e\n\u003cli\u003eVolumizing formula\u003c\/li\u003e\n\u003cli\u003eImparts shine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHow to use: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse on dry, styled hair.\u003c\/li\u003e\n\u003cli\u003eHold can 10-12 inches from hair.\u003c\/li\u003e\n\u003cli\u003eSpray evenly over area for super hold.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993999180087,"sku":"3459083","price":18.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-superhold-finishing-hair-spray-plus-keratin-334ml-6170510.jpg?v=1785729427"},{"product_id":"it-s-a-10-five-minute-hair-repair-for-blondes-148ml","title":"It's A 10 Five Minute Hair Repair for Blondes - 148ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Five Minute Hair Repair for Blondes - 148ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt's a 10 Five Minute Hair Repair for Blondes formula is designed specifically to boost blonde hair by adding radiant shine and increased silkiness, while protecting from heat and UV rays. This unique compound of natural ingredients is for blondes or anyone with light to medium colored hair. Best of all, this restorative process treatment takes only 5 minutes in the shower.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to use: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eUse as a repairing treatment in the shower. You are 5 minutes away from beautiful, healthy hair! \u003c\/p\u003e\u003cp\u003eApply to damp hair, comb through to distribute evenly from roots to ends. Wait 5 minutes. Rinse out completely. Follow with Miracle Leave-in For Blondes. Style as usual.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993999212855,"sku":"3459084","price":21.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-five-minute-hair-repair-for-blondes-148ml-6684085.jpg?v=1785729368"},{"product_id":"it-s-a-10-miracle-everyday-moisture-kit","title":"It's A 10 Miracle Everyday Moisture Kit","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Everyday Moisture Kit\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDiscover the original heroes of the It’s a 10 Hair Care line with our Conditioning Trio, featuring the renowned Miracle Daily Shampoo, Miracle Daily Conditioner, and our award-winning Miracle Leave-In.\u003c\/p\u003e\u003cp\u003eEach product on its own enhances hair's manageability, but together they form an unbeatable 3-step regimen for healthier, more resilient hair. This trio offers superior protection against humidity, blow-drying, curling irons, and flat irons, ensuring salon-quality styles every time.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMiracle Moisture Shampoo 296ml: \u003c\/b\u003e A sulfate free formula. Effective and intensely moisturizing, with a cleansing formula that is mild enough to safely use on even the most delicate color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMiracle Daily Conditioner 296ml: \u003c\/b\u003e Formulated to penetrate the hair shaft, restore moisture, and repair damage, our Miracle Daily Conditioner is a lifeline for dry, damaged, or colored hair.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMiracle Leave-In Product 120ml: \u003c\/b\u003e An easy-to-use 10-in-1 leave-in treatment that smooths hair, eliminates frizz, restores shine, and enhances your hair’s natural body.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSTEP 1: Apply Shampoo to wet hair with massaging motion.Rinse thoroughly.\u003c\/p\u003e\u003cp\u003eSTEP 2: After shampooing, apply Conditioner generously throughout hair. Leave in for 2 to 5 minutes. Rinse thoroughly.\u003c\/p\u003e\u003cp\u003eSTEP 3: Spray Leave in evenly from mid shaft to ends on towel dried hair.Do not rinse out. Comb through and style as desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993999278391,"sku":"3459085","price":54.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-everyday-moisture-kit-7577410.jpg?v=1786281496"},{"product_id":"it-s-a-10-miracle-keratin-kit","title":"It's A 10 Miracle Keratin Kit","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Keratin Kit\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThink of it as a one-stop shop for silky, nourished, protected hair... the It’s a 10 Miracle Keratin Trio includes all the essentials you need for beautiful locks every day. Our 3-Step regimen of Miracle Shampoo (10 oz), Miracle Deep Conditioner (5 oz), and Miracle Leave-in (4 oz) are all enriched with the power of keratin to deliver intense conditioning while also shielding hair from heat styling and environmental damage and leaves hair bouncier and softer with each use. All products in this kit are Leaping Bunny Certified.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMiracle Shampoo Plus Keratin 296ml: \u003c\/b\u003e It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMiracle Deep Conditioner Plus Keratin 148ml: \u003c\/b\u003e A powerful, deep conditioner that revitalizes your hair and reverse damage in just five to ten minutes.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMiracle Leave-In Plus Keratin 120ml: \u003c\/b\u003e A leave-in conditioner product specially made with the naturally occurring Keratin protein to strengthen your hair while adding manageability and style.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUse\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSTEP 1: Apply shampoo to wet hair with massaging motion.Rinse thoroughly.\u003c\/p\u003e\u003cp\u003eSTEP 2: After shampooing, apply conditioner generously throughout hair. Leave in for 2 to 5 minutes. Rinse thoroughly.\u003c\/p\u003e\u003cp\u003eSTEP 3: Spray miracle leave-in evenly from mid shaft to ends on towel dried hair.Do not rinse out. Comb through and style as desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993999311159,"sku":"3459086","price":55.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-keratin-kit-3149426.jpg?v=1786281848"},{"product_id":"it-s-a-10-miracle-dry-shampoo-and-conditioner","title":"It's A 10 Miracle Dry Shampoo and Conditioner","description":"\u003cp\u003e\u003cspan\u003eIt’s a 10 Miracle Dry Shampoo and Conditioner is being featured on \u003c\/span\u003eAllure.com\u003cspan\u003e as one of the best dry shampoos on the market for all hair types. The editor plays up our unique all-in-one formula, sharing that it absorbs oils while it adds shine and body. \u003c\/span\u003e\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51994289897783,"sku":"3459063","price":12.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/3459063_1.jpg?v=1785677504"},{"product_id":"its-a-10-miracle-texture-fiber-100ml","title":"It's A 10 Miracle Texture Fiber - 100ml","description":"\u003cp\u003eIt's a 10 Miracle Texture Fiber is a touch of genius for short and layered styles.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003cbr\u003ePiecey Defined .Sections Individual Layers Tousled whatever you want to call it, some styles simply call for a little extra texture. 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