{"title":"It's a 10","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eOver 20 years in the making, It's a 10 has become the \"go-to\" product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience - Instantly.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"it-s-a-10-miracle-moisture-shampoo-296ml","title":"It's A 10 Miracle Moisture Shampoo - 296ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Moisture Shampoo - 296ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt's a 10 Miracle Moisture Shampoo - a sulfate free formula. Effective and intensely moisturizing, with a cleansing formula that is mild enough to safely use on even the most delicate color-treated hair. From the very first wash, hair is smoother, less damaged, and is visibly more bouncy and full of body.\u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003eVitamin C, sunflower seed extract, acai extract, ginger extract, pomegranate extract, Tahitian noni extract, moringa extract, aloe vera, rooibos tea extract, comfrey extract.\u003cp\u003e\u003cb\u003eHow To\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor maximum effectiveness, apply a small palm-sized amount of It's a 10 Miracle Moisture Shampoo to wet hair. Work into lather, focusing mainly on roots and scalp and then gently working through length of hair. Rinse with warm water.\u003c\/p\u003e\u003cp\u003eFor fine or color-treated hair, use slightly less product and work into a gentle lather focusing on scalp and hairline. Rinse with warm water.\u003c\/p\u003e\u003cp\u003eFollow with It's a 10 Miracle Daily Conditioner or It's a 10 Miracle Leave-In Treatment if desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997050167,"sku":"3459040","price":27.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-moisture-shampoo-296ml-3665438.jpg?v=1784900827"},{"product_id":"it-s-a-10-silk-express-miracle-shampoo-295ml","title":"It's A 10 Silk Express Miracle Shampoo - 295ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Silk Express Miracle Shampoo - 295ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSilk Express Miracle Shampoo by It’s a 10 is a hydrating silk formula shampoo. Rich in vitamins and minerals essential to your hair’s health, Silk Express Miracle Shampoo will rejuvenate your hair, giving you younger, healthier hair. \u003c\/p\u003e\u003cp\u003eThis shampoo enhances your hair’s manageability and stylability, helping you create that perfect ‘you’ style. Silk Express Miracle Shampoo also protects your hair all day long against harsh environmental humidity and weather that can dry and damage your precious hair.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993997181239,"sku":"3459043","price":27.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-silk-express-miracle-shampoo-295ml-7873536.jpg?v=1784900587"},{"product_id":"it-s-a-10-miracle-deep-conditioner-plus-keratin-148ml","title":"It's A 10 Miracle Deep Conditioner Plus Keratin - 148ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Deep Conditioner Plus Keratin - 148ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s a 10 Miracle Daily Conditioner Plus Keratin - healthy hair on the inside and out!\u003c\/p\u003e\u003cp\u003eIn just five to ten minutes, you can revitalize your hair and reverse damage with this easy, yet powerful, deep conditioner! Keratin, aloe vera, and other natural ingredients work hard to smooth hair cuticles and protect against heat, split ends, and sun damage. Not only does this mask do great things for your hair, it also feels great, too (and who couldn’t use a little pampering?). Healthy hair equals smooth, shiny, stronger styles and a look that’s full of life!\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE INTENSE RESTORATIVE CAPABILITIES OF IT’S A 10 DEEP CONDITIONER WITH KERATIN ARE MADE POSSIBLE THROUGH: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eKeratin Amino Acids and Hydrolyzed Keratin: restores lost moisture and strength to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/li\u003e\n\u003cli\u003eSunflower Seed Extract: natural sunscreen that guards against color fading and\/or brassiness\u003c\/li\u003e\n\u003cli\u003eAloe Vera: an excellent natural sunscreen and water based moisture sealer\u003c\/li\u003e\n\u003cli\u003eChinese Tea Leaf Extract: enhances overall hair health with antioxidants and nutrients\u003c\/li\u003e\n\u003cli\u003eLinseed Oil: complex natural oil and moisturizing agent that penetrates hair shaft\u003c\/li\u003e\n\u003cli\u003eApricot Kernel Oil: vitamin-rich natural oil that improves health of scalp and hair\u003c\/li\u003e\n\u003cli\u003eSweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease note: Packaging may vary\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998197047,"sku":"3459061","price":23.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-deep-conditioner-plus-keratin-148ml-3072562.jpg?v=1784900889"},{"product_id":"it-s-a-10-miracle-oil-plus-keratin-887ml","title":"It's A 10 Miracle Oil Plus Keratin - 88.7ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Oil Plus Keratin - 88.7ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEach and every It’s a 10 product is formulated to deliver a combination of 10 benefits.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eKeratin enriched\u003c\/li\u003e\n\u003cli\u003eBamboo extract adds strength\u003c\/li\u003e\n\u003cli\u003eArgan oil deeply nourishes\u003c\/li\u003e\n\u003cli\u003eNon greasy\u003c\/li\u003e\n\u003cli\u003eProtects color\u003c\/li\u003e\n\u003cli\u003eProtects from thermal styling\u003c\/li\u003e\n\u003cli\u003eHeals \u0026amp; protects damaged hair\u003c\/li\u003e\n\u003cli\u003eDe-frizzes\u003c\/li\u003e\n\u003cli\u003eAdds instant shine\u003c\/li\u003e\n\u003cli\u003eEnvironmental protectant\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen used prior to or just after styling, It’s a 10 Miracle Oil with Keratin delivers brilliant, outstanding shine and beauty. A perfect component of our It’s a 10 Keratin-enriched line, the Miracle Oil is a lightweight, non-greasy way to reap the many benefits of keratin protein with minimal effort and maximum results. De-frizz, protect color, heal and protect damage, add instant, amazing shine with just a few drops. \u003c\/p\u003e\u003cp\u003eI's a 10 miracle oil with keratin not only beautifies hair, but also makes it stronger and healthier thanks to such naturally derived ingredients as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eArganian Spinosa Kernel Oil\u003c\/b\u003e a natural antioxidant that protects and softens hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBuriti Fruit Oil\u003c\/b\u003e locks in hair’s natural moisture while coating the hair shaft with rich protective moisturizers\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBamboo Extract\u003c\/b\u003e imparts incredible strength, flexibility and elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSweet Almond Oil\u003c\/b\u003e an emollient oil that moisturizes scalp and imparts flexibility and shine to hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eKeratin Amino Acids and Hydrolyzed Keratin\u003c\/b\u003e restores lost moisture and strength to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLinalool\u003c\/b\u003e plant-based shaper and fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCitronellol\u003c\/b\u003e a lemony scented oil that strengthens hair against environmental hazards like fungus \u0026amp; dirt build-up\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998688567,"sku":"3459073","price":23.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-oil-plus-keratin-887ml-4130597.jpg?v=1784900706"},{"product_id":"it-s-a-10-miracle-leave-in-potion-plus-keratin-100ml","title":"It's A 10 Miracle Leave-In Potion Plus Keratin - 100ml","description":"\u003cp\u003e\u003cb\u003eIt's A 10 Miracle Leave-In Potion Plus Keratin - 88.7ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA Sleek, Smooth Solution for Styling \u0026amp; Protection\u003c\/p\u003e\u003cp\u003eTransform your hair with the It’s a 10 Miracle Leave-In Potion Plus Keratin—a powerful smoothing cream designed to nourish, protect, and perfect every style. Infused with a unique blend of conditioners and strengthening ingredients, this lightweight formula delivers silky softness, eliminates frizz, and enhances shine without greasiness or buildup.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10 Benefits: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps smooth hair\u003c\/li\u003e\n\u003cli\u003eAdds Shine\u003c\/li\u003e\n\u003cli\u003eThermal protectant\u003c\/li\u003e\n\u003cli\u003eDefrizzes hair\u003c\/li\u003e\n\u003cli\u003eSeparates curls\u003c\/li\u003e\n\u003cli\u003eHumidity resistant\u003c\/li\u003e\n\u003cli\u003eNon-greasy\u003c\/li\u003e\n\u003cli\u003eNo build up\u003c\/li\u003e\n\u003cli\u003eSafe for Color Treated hair\u003c\/li\u003e\n\u003cli\u003eLightweight formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHow To\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApply a dime to quarter sized amount to clean wet hair. Comb thoroughly evenly. Do not rise out. Style as desired.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993998885175,"sku":"3459078","price":20.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-leave-in-potion-plus-keratin-100ml-1041955.jpg?v=1784900886"},{"product_id":"it-s-a-10-miracle-superhold-finishing-hair-spray-plus-keratin-334ml","title":"It's A 10 Miracle Superhold Finishing Hair Spray plus Keratin - 334ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Miracle Superhold Finishing Hair Spray plus Keratin - 334ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt's a 10 Miracle Super Hold Finishing Spray Plus Keratin is the perfect product to hold your style. The dry spray is perfect for finished styling, while imparting shine, volume and keratin for a super firm, yet weightless hold.\u003c\/p\u003e\u003cp\u003eThis ultra-lightweight, firm hold hair spray holds styles all day long. Never stiff or sticky, it dries instantly and can be reapplied without build up or flaking. Enriched with Keratin, this humidity resistant formula imparts strong hold with a shiny, satin finish. Miracle Super Hold Finishing Hair Spray plus Keratin is strong enough to hold an up-do all day, and flexible enough to control flyaways and manage static. Ideal for all hair types, including color treated, this is a must-have for your styling tool box.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFirm hold\u003c\/li\u003e\n\u003cli\u003eLong lasting\u003c\/li\u003e\n\u003cli\u003eDry spray for finished styling\u003c\/li\u003e\n\u003cli\u003eWeightless\u003c\/li\u003e\n\u003cli\u003eHumidity resistant\u003c\/li\u003e\n\u003cli\u003eWon't build up\u003c\/li\u003e\n\u003cli\u003eKeratin enriched\u003c\/li\u003e\n\u003cli\u003eLight conditioning\u003c\/li\u003e\n\u003cli\u003eVolumizing formula\u003c\/li\u003e\n\u003cli\u003eImparts shine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHow to use: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse on dry, styled hair.\u003c\/li\u003e\n\u003cli\u003eHold can 10-12 inches from hair.\u003c\/li\u003e\n\u003cli\u003eSpray evenly over area for super hold.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993999180087,"sku":"3459083","price":18.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-miracle-superhold-finishing-hair-spray-plus-keratin-334ml-9306609.jpg?v=1784900647"},{"product_id":"it-s-a-10-five-minute-hair-repair-for-blondes-148ml","title":"It's A 10 Five Minute Hair Repair for Blondes - 148ml","description":"\u003cp\u003e\u003cb\u003eIt's a 10 Five Minute Hair Repair for Blondes - 148ml\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt's a 10 Five Minute Hair Repair for Blondes formula is designed specifically to boost blonde hair by adding radiant shine and increased silkiness, while protecting from heat and UV rays. This unique compound of natural ingredients is for blondes or anyone with light to medium colored hair. Best of all, this restorative process treatment takes only 5 minutes in the shower.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to use: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eUse as a repairing treatment in the shower. You are 5 minutes away from beautiful, healthy hair! \u003c\/p\u003e\u003cp\u003eApply to damp hair, comb through to distribute evenly from roots to ends. Wait 5 minutes. Rinse out completely. Follow with Miracle Leave-in For Blondes. Style as usual.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51993999212855,"sku":"3459084","price":21.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/its-a-10-its-a-10-five-minute-hair-repair-for-blondes-148ml-1749325.jpg?v=1784900646"},{"product_id":"it-s-a-10-miracle-dry-shampoo-and-conditioner","title":"It's A 10 Miracle Dry Shampoo and Conditioner","description":"\u003cp\u003e\u003cspan\u003eIt’s a 10 Miracle Dry Shampoo and Conditioner is being featured on \u003c\/span\u003eAllure.com\u003cspan\u003e as one of the best dry shampoos on the market for all hair types. The editor plays up our unique all-in-one formula, sharing that it absorbs oils while it adds shine and body. \u003c\/span\u003e\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":51994289897783,"sku":"3459063","price":12.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/files\/3459063_1.jpg?v=1784830346"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/6783\/7495\/collections\/its-a-10-762670.jpg?v=1702062365","url":"https:\/\/bescabeauty.ca\/collections\/its-a-10.oembed","provider":"besca","version":"1.0","type":"link"}